- In the next five years, one match of IPL will generate revenue of Rs.118 crore
- Reliance-Viacom India's digital rights total Rs. 23,758 crore and Disney-Star bought TV rights for Rs. 23,575 crore
New Delhi: The Indian Cricket Board (ICB) will earn more than Rs 115 crore from each match played in the IPL in the next five years. The sale of media rights to the IPL earned the Indian Cricket Board an estimated Rs 2.50 crore. The rights of IPL set a new record in the history of sports broadcasting not only in India but also in the world. With this, IPL became the second richest league in the world in terms of broadcasting fees per match. While Reliance-Viacom 18 broke the Disney-Star monopoly by fighting for digital rights. Digital rights outpaced TV rights.
Disney-Star bought India's TV rights to the IPL from 206 to 206 for Rs 4.5 crore (Rs 4.5 crore per match). While Reliance-Viacom18 acquired India's digital rights for Rs 20,200 crore (Rs 50 crore per match). On the third day of the auction, Reliance-Viacom-18 bought the 12-match non-exclusive digital rights of the season's selection at the highest bid of Rs 31.8 crore (2.2 per match).
While TV and digital rights abroad were also acquired by Reliance-Viacom 18 and Times Internet at Rs 12 crore. Reliance-Viacom 18 acquired rights in the Middle East and North Africa as well as the US from Australia, South Africa and the UK's A Times Internet.
The three-day e-auction came to an end with this. A total of 210 matches will be played in the IPL over a period of five years. BCCI secretary Jai Shah tweeted that the Broad IPL has reached new heights with Rs 2.50 crore in media rights e-auctions. I am thrilled to announce that Star India has bought India's TV rights for Rs 4.5 crore. This amount is a direct measure of the BCCI's ability to manage even during an epidemic. Viacom 12 acquired digital rights for Rs 4.5 crore. The digital revolution is taking place in India and there is endless potential in this sector. The digital landscape is changing the way cricket is viewed.
In 2009, 90 per cent of IPL rights were for TV and only 10 per cent for digital platforms. While Disney-Star lost its digital rights in this auction and Reliance-Viacom 18 gained it. The Viacom 12 consortium also included former Star India chiefs Uday Shankar (Bodhi Tree) and James Murdoch (Lupa Systems).
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